Several weeks ago, I decided to buy shoes for my sales teams. A lot of shoes.
This might strike some people as strange, but for me, it’s just another way to take care of our employees and in turn they take care of our customers.
I believe in the difference a good pair of shoes can make. I’m on my feet just about all day, every day, so a pair of well-made, well-fitted, comfortable shoes is vital. Why do I move around so much? Part of it is because our campus is big—27 acres in total. And while I’m running around, helping out and attending meetings at our different dealerships, it’s nothing compared to what our sales teams do. We’re coming up on a busy time of year. We’re seeing more repeat customers than ever, and I know that everyone is going to be up and moving around a lot over the next few months. I know the difference good shoes make for me—why not provide that for my sales team?
So that’s exactly what I did.
I knew I wanted to get the best, and I wanted to support another local business in the process. That’s why the first thing I did was visit John’s Run Walk Shop, a locally-owned shoe store that’s been part of the Lexington community since 1978. They’re the experts when it comes to footwear. I told their salesperson that I wanted to buy about 50 pairs of shoes; he said he’d go get his manager. (Apparently they don’t have a lot of people walking in and asking for several dozen pairs at once—who knew?) I asked if they could help fit our sales employees with new running shoes; and being the accommodating folks they are, they said of course.
It took a fair amount of planning—we’re not a small dealership, after all, and bringing enough shoe styles and sizes to find the perfect fit for everyone on our sales team meant essentially building a pop-up shop in the middle of our showroom. It took about two weeks to get everything together, but we finally unloaded several hundred pairs of shoes in our Ford showroom and I channeled my inner Oprah—“You get new running shoes! And you get new running shoes! Everyone gets new running shoes!”
It took a few tries for the message to sink in, but once the team from John’s started getting everyone fitted, the sales crew finally realized what was going on. The surprise and delight on their faces was the highlight of my month.
Now that we’re all rocking our new footwear, we’ll be able to serve our customers even better. Our sales teams won’t hesitate to run across a lot to find the exact vehicle a customer is looking for, or head over to another one of our dealerships if a customer’s needs would be better met by another of our brands. Because the sales team now has their perfect fit, they can help our customers find theirs. We’re focused on helping our customers drive happy through extraordinary service; new shoes and happy feet are just one way I can help make that happen.